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Great article, thanks.

But I think it is important to mention, that he was also very lucky that AWS played out the way it did. He probably did not paid attention to it, because he underestimated its significance for the future (understandable, who would not have in 2012). Yet only with retail, Amazon's market cap would be significantly lower. Still probably a good investment, but with lower returns.

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Yes, agreed. But even without AWS, revenue compounded at around 22% over 10 years.

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